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Its growth was driven by Tinder, whose revenue was up 150% compared to last year.

Match Group also recently settled a patent infringement lawsuit against Chinese dating service Tan Tan for its "swipe to like" feature and its double opt-in feature, which connects people who've mutually swiped each other to connect.

Over the years, Facebook has introduced some indirect features people have used in dating, from its Poke Button to Facebook Graph search, which allowed users to search for things such as single men who live in San Francisco.

"None of these [features] had any discernible impact on our business," Ginsberg said.

Facebook previously said its dating feature will help users find singles attending similar events or in similar groups.

Tinder is also testing an opt-in feature that allows women to message matches first.

For example, if you're attending a concert, you'll be able to "unlock" your profile, so that potential matches who have said they're going to the same show can see it.

The ad spend on Facebook is "relatively small" and something they'll "adapt as needed," she added.As a result, Match Group said Tan Tan will have to redesign its US app and pay royalties based on its monthly active users.Match Group remains in a heated legal battle with Bumble, which it has accused of patent infringement and stealing trade secrets.Match Group, the parent company to dating platforms such as Tinder, Match and OKCupid, downplayed the significance of Facebook's upcoming dating feature during its first quarter earnings call on Wednesday morning."I really don't think people are going to be comfortable mixing their dating lives with Facebook," said CEO Mandy Ginsberg.

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But some brands are shifting away from that method.

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