David Buonfiglio, Vice President of Sales at Cordillera Digital, has led Cordillera Communications’ development of mobile services for small/medium businesses, and now serves as chairman of their sales leadership committee.
Buonfiglio builds local interactive sales teams for the future by structuring product lines and training in SEM, SEO, social media, mobile marketing, reputation management, targeted display advertising and email marketing.
PM Lunch PM Networking Table Talks Luncheon PM Case Study: Building a Stellar Team Bench Many media companies complain about their lack of quality sellers – both in attracting and retaining them.
Hear how some media companies have taken on and overcome this challenge.
As Principal, Matt leads the Alexander Group’s Media and Implementation & Change Adoption practices.
Combining his aggressive drive for results with a proven talent for building and leading top-flight sales teams, Rob works with stakeholders to build and launch new & innovative products.
Plus, each presentation will show the actual creative used!
Selected case studies will be presented at the Symposium.
AM Advertising Fragmentation, Emerging Revenue Channels for Media Sales This keynote presentation will look at four current and emerging digital platforms — OTT, voice, messaging apps/bots and social media — to see how digital revenue opportunities are taking shape there.
Case studies will illustrate how specific media companies have tackled the new platforms and found nascent revenue channels, as well as future prospects as the platforms mature and command larger audiences and engagement.
Michael Bologna is the President of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video.