It’s what’s for dinner.” In 1992, in the face of declining beef consumption, Leo Burnett Worldwide came up with this memorable slogan (apparently recognized by over 88% of Americans) for The National Cattlemen’s Beef Association.
Accompanied by music from the ballet “Rodeo” by Aaron Copland, this cultured campaign was long the bane of vegetarians everywhere.
“Snap into a Slim Jim” 1992 campaign featured wrestlers Macho Man Randy Savage and Ultimate Warrior yelling and ripping things while attempting to convince American kids that it was cool, and maybe even tough, to eat Con Agra’s snack of beef and mechanically separated chicken parts. ” Created by Goodby Silverstein & Partners for the California Milk Processor Board, this campaign kicked off in October 1993 with a commercial about a history buff who receives a call to answer a ,000 trivia question, “Who shot Alexander Hamilton in that famous duel?
” Because of a mouthful of peanut butter, his answer is unintelligible and his chance at fortune is squandered.
Mennen is also known for manufacturing “Teen Spirit” deodorant, immortalized in an upbeat little jingle by Nirvana. ” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car.
Many Americans believed the off-color slogan to be an error in translation.“Once You Pop, You Can’t Stop.” Procter & Gamble spent loads of cash getting this ’90s Pringles slogan stuck in our heads.Who could forget these Stomp-esque ads, that convinced us that our chips didn’t have to come in bags to be percussive?Rather than an idiomatic blunder, however, Electrolux’s campaign was an edgy pun.“The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s.
In 1985, BBDO responded with “Visa, It’s Everywhere You Want to Be.” And not to be outdone in the plastic slogan war, in 1997, Master Card brought the heat with “There are some things money can’t buy.