A modern day equivalent to this capitalization on cross-media creativity was noted in a talk given at the Society for Cinema and Media Studies 2014 conference in Seattle by University of Ulsan professor Hwang Yun-mi.
Part of the panel "Genre in Contemporary East Asian Cinema" that she chaired, Hwang's talk was entitled "Contemporary Costume Drama in South Korea: Genre and Genrification".
Kim's star status trailed him from film to film as the type of father everyone could love. Starring Kim Seung-ho (Romance Papa), Joo Jeung-nyeo (Mother), Choi Eun-hee (Eum-jeon), Kim Jin-gyu (Jeon Woo-taek), Nam Kung-won (Eo-jin), Do Geum-bong (Gob-dan), Shin Sung-il (Ba-reun), Eom Aeng-ran (Ebbun). The husband Dong-shik teaches music to women factory workers, while his wife spends her days at home at the sewing machine, trying to earn enough money to cover the family bills.It is as if Romance Papa is an early precursor of the binge-watching experience enabled by the distribution system of the internet.In the single feature film of Romance Papa, we are in a sense successively viewing several episodes of the radio show in one evening.The TV costume dramas "genrify" the film costume dramas just as Shin used a radio drama to "genrify" the film Romance Papa.In this way, films like Romance Papa further demonstrate the past foundation of present South Korean media tactics.
An aspect of her talk was that the costume drama film genre feeds off the visual signifiers of the same genre of television serials in their costumes, set designs, and even culinary displays.